NEW YORK -- The reason the afterparty for Monday night’s “Bride Wars” premiere was held at Tiffany’s is entirely uncomplicated: the movie is, among other things, an extended product-placement exercise on behalf of that fabled Manhattan blingery. Nothing new here, really. The company has been a pop-culture byword among bridal daydreamers ever since the 1961 film version of “Breakfast at Tiffany’s,” the Truman Capote novel; and it’s longingly referenced to this day in the weekly annals of “Gossip Girl.”

So outside the big Broadway movie theater where the “Bride Wars” premiere was held, the arrival carpet was trademark Tiffany Blue; and after the screening, the audience – which, to judge by the targeted cheering heard during the film’s opening credits, was largely in a first-name relationship with the filmmakers – shuttled off to the company’s glittery Fifth Avenue headquarters bearing invitation-only admission tickets of that same babyish hue. (Tiffany Blue actually is a trademarked color, so watch it.) Read more...