The Super Bowl will take place in just six days, and film studios are giving us an early taste of their game day plans. According to a new report, Disney, Universal and Paramount have all purchased time slots from CBS to promote their upcoming movie slate.
As Deadline points out, a 30-second TV spot during the Super Bowl costs $4 million. Apparently these movies are worth the cost, because the site is reporting that six films are going to be promoted throughout the broadcast of Super Bowl XLVII on February 3.
Thanks to Clint Eastwood's Super Bowl commercial, the economy is saved -- unemployment is over, production is up, and we will all be fine, bless us. Okay, not really, but his Chrysler ad touting the revival of the American workforce was minorly touching, if only because his gruff voice adds so much weight to any statement. He could have said something like, "Bears are responsible for 90% of forest fires," and we would've listened. Duh, he's Clint Eastwood!
In that spirit, we thought of five other things that his trademark growl could improve. Check 'em out past the jump.
Ladies and gentlemen, it was no fluke.
When the first trailer for "G.I. Joe: Retaliaton" hit the web, I felt deceived by the director, Jon M. Chu. He had not told me how badass the sequel to Stephen Sommers' "G.I. Joe: The Rise of Cobra" could possibly be until he released that first trailer. It was quite a shock.
Having eventually recovered, I was much more prepared for the thirty-second Super Bowl ad for the upcoming sequel. I expected ninja sword fights on a vertical rock face. Bruce Willis' terse, machine gun-toting Original Joe wouldn't bring me to tears. Those things could not surprise me.
Then I saw Snake-Eyes' exploding motorcycle.
Do you like a little nostalgia with your pigskin? A new teaser for a Super Bowl ad will most likely have you singing "Oh Yeah" and jumping over fences in slow motion.
A mysterious YouTube user, "chuckachucka2012," uploaded a ten-second preview of a Super Bowl ad featuring Matthew Broderick as his most iconic character, Ferris Bueller.
Dressed in a bathrobe, Ferris throws open the curtains and asks the camera in his signature style, "How can I handle work on a day like today?"
Check out the ad after the jump!
Over the years, Optimus Prime has taken many forms: big rig truck, techno-organic ape… the list goes on. But in the "Transformers" movies from Michael Bay, Optimus has relied on his familiar truck mode when transforming into vehicle form – though it appears that this is changing, at least partially, for "Dark of the Moon," the third installment in Bay's series.
In the 30-second spot that aired during the Super Bowl, "Transformers" fans may have noticed a moment where the Autobots' esteemed leader swoops down into battle with what looks like wings or a jet pack strapped to his back. What's the deal with that? My first thought was that this was a residual effect of Prime's merging with Jetfire in the final act of "Revenge of the Fallen," but the eagle-eyed folks at io9 have unearthed a different explanation altogether.
There's one person on planet Earth having a better time today than Super Bowl MVP Aaron Rogers. His name is Max Page and he's the six-year-old kid who starred in arguably Sunday night's funniest commercial, a Volkswagen ad in which he appears in full Darth Vader garb, attempting to use the Force on everything from a sandwich to the family dog.
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Page and his mom appeared on "Today" this morning for an interview that was too adorable for words. Turns out Page is a regular on "The Young and the Restless," playing the spawn of a predictably dysfunctional twosome. He's also appeared in two regional commercials, one for Clear Communications and another for Walgreens. Smiling delightfully throughout his interview with Matt Lauer and Meredith Vieira, Page said that friends have been asking for his autograph and wondering, perhaps because the Super Bowl spot aired after their bedtimes, where they can see the commercial themselves.
The Super Bowl kick off is just minutes away, and we have to admit we're just as excited to see the Steelers butt heads with the Packers as we are to check out a slew of brand-new movie trailers. Sometime between now and the final whistle, we'll be treated to the first ever trailer for "Captain America: The First Avenger," lengthy peeks at "Transformers: Dark of the Moon" and "Super 8," and further fresh video for "Battle: Los Angeles," "Thor," and much more.
Throughout the game, we'll be gathering video of the best ads and trailers right here, so keep checking back for the latest footage from the Super Bowl. But actually, we don't even have to wait until the pigskin goes airborne, because in the last few days we've already gotten early peeks at some of the upcoming trailers, like "Pirates of the Caribbean: On Stranger Tides."
The Super Bowl is set to toss us a bomb filled with movie magic this Sunday (that is, if the game actually happens, and with Dallas currently in a "Day After Tomorrow"-style deep freeze, who knows what's gonna happen come game time). But assuming all systems are go, we'll be treated to trailers from the likes of "Captain America: The First Avenger," "Transformers: Dark of the Moon," "Super 8," and more.
Most of the spots won't see the light of day until the game kicks off. But some trailers — like "Pirates of the Caribbean: On Stranger Tides" — we get to peep early.
Such is the case with the "Drive Angry 3D" spot slotted for the big game. The ad features everything you could hope for from this hard-R, 3-D action flick about a rage-filled man on a bloody vendetta: explosions, car chases, Amber Heard throwing punches and Nicolas Cage being, well, Nicolas effing Cage.
It's not an accident that we've described "Rango" as one of the movies we're most excited about in 2011. From the initial moody teaser of a windup fish toy sailing through the arid desert air to the much more extensive full-length trailer, everything we've seen about "Rango" has had us completely captivated.
The commercial you're going to see on Sunday during the Super Bowl is no exception. By all accounts, it appears that director Gore Verbinski and Johnny Depp have brought all their signature magic to this quirky little film. And if you can't wait through the weekend to see the trailer, well, good news: you don't need to wait. The trailer is already online!
I present the following statement with absolutely no shame: I am incredibly excited about "Kung Fu Panda 2." The first entry in the animated martial arts series was a total delight thanks to a truly accomplished voice cast, beautiful animation and masterful choreography. If the second "Kung Fu Panda" brings even half of that same energy to the table, we're in for a good time.
Luckily, it looks like "Kung Fu Panda 2" isn't going to disappoint. Not only are Jack Black and the whole gang back together for round two, but a fantastic lineup of additional actors have come aboard led by Gary Oldman as the villainous peacock Lord Shen.
That's great to hear and all, but what you really want is footage. Well, we've got footage. After the jump, check out a sneak peek at the 30-second "Kung Fu Panda" TV spot that's going to be airing this Sunday during the Super Bowl!