FROM SPLASH PAGE: With its two marquis properties romping into theaters this year in "Transformers: Revenge of the Fallen" and "G.I. Joe: The Rise of Cobra," Hasbro is already prepping its "Stretch Armstrong" film to follow in their footsteps. Written by "Bruce Almighty" scribe Steve Oedekerk and produced by Academy Award-winner Brian Grazer ("A Beautiful Mind"), the film, which is part of a broader partnership with Universal to get its classic toys into theaters -- and the live-action "Stretch Armstrong" looks to be leading the pack with a release date of April 15, 2009.

"'Stretch Armstrong' couldn't be in more capable hands than Imagine and Hasbro," Chairman of Universal Pictures Marc Shmuger said in a press release. "We're so excited to bring this iconic property to audiences around the world in April of 2011."

Continue reading 'Stretch Armstrong' Movie Gets 2011 Release Date

When Hasbro and Universal struck a deal to turn toy and game properties into movies, I don't know that we ever thought it would go this far. "Transformers" and "G.I. Joe" made sense, as they had cartoons and comic books to make movies out of. Then came plans to turn board games like "Monopoly" and "Candyland" into movies -- plans that attracted talent like Ridley Scott. Now comes "Stretch Armstrong." According to Variety, Steve Oedekerk ("Bruce Almighty") has been hired to pen a script for a superhero comedy based on the stretchy, half-naked toy.

Surprisingly, this is not the first attempt to get Stretch Armstrong onto the big screen. In 1998, Disney attempted to make a Stretch movie starring Danny DeVito, and later tried to revive the character with Jackie Chan. Try not to contemplate how scary a stretching DeVito or Chan would be. Read more...