Super Bowl Sunday has come to be known as a holiday for football fans, but it’s also a memorable time for movie buffs. Over the last few decades, it’s no secret that million-dollar ads have nearly eclipsed the game itself, but high-profile film commercials are a relatively new phenomenon that has erupted over the last decade or so. With that in mind, and as we look forward to Sunday’s blockbusters, here are some flicks that unveiled crucial footage at Super Bowls past:
“Transformers: Revenge of the Fallen” (2009)
Last year’s biggest ad , a Variety survey showed that 83% of the people polled remembered seeing the trailer during Super Bowl – the most of any of the movie ads, which is unsurprising since it then went on to gross the most of any of the films advertised. Ultimately, the proof of that advertising power was in the pudding as the “Transformers” sequel would go on to make over $400 million in the U.S. despite the fact that… well, it kinda sucked. Read More...
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