So... "Lego." That's actually happening. A "Lego" movie. A movie based on one of the most enjoyably versatile childhood toys of all time, yes, but also one that's completely devoid of story potential. Unless, of course, the film goes the route of medieval-era Legos. Or the space-set Blacktron Legos. Or the pirates.

Huh. On second thought, that actually sounds awesome.

If someone can make a "Lego" movie -- or "Stretch Armstrong" and "View-Master" movies, for that matter -- what other seemingly bland toy properties could get the big screen treatment? In the words of Mr. Owl, let's find out. Read more...

Lego has been releasing movie-branded playsets for a long time. I suppose it was only a matter of time before the movies started playing with Legos, especially since "Batman," "Indiana Jones" and "Star Wars" have done so well with the children's toys in the video game world. Warner Bros. and Dan Lin have picked up movie rights to the multi-colored building blocks, and they've set the writing team of Dan and Kevin Hageman loose on the script.

The Hollywood Reporter's Risky Biz Blog brings word that the plan is for a live action/CG hybrid (think "Alvin and the Chipmunks") set in a Lego world. The story will focus on "the subject of child-like imaginations and examines themes of creativity and teamwork in the manner of 'Toy Story.'" If I had to guess, I'd say that only part of the movie will shake out in this Lego world. Whether that's because kids are zapped into it, "Narnia"-style, straight from the outset or more of a jumping back and forth is anyone's guess. Read more...

You can have your Indiana Jones, Marion Ravenwood or even Sallah; for my money nobody was cooler than Indy's diminutive sidekick, Short Round. Responsible for two of the most iconic quotes from the whole franchise ("Hold on to your potatoes!" and "No time for love, Dr. Jones!"), the character defied my deeply held belief that children have no place in movies.

But full steam ahead for LEGO as the toymaker unveiled a slate of new "Indiana Jones" products at the 2009 Toy Fair, allowing fans to recreate classic scenes from the films.

Yup, that's Short Round himself, featuring tiny legs and a kick-ass, "I'm gonna f--k you up" expression. He wasn't the only addition worth boasting about, however. Read more...

"Indiana Jones 4” may be a year away, but Lucasfilm -- led by the father of modern movie merchandising -- is already gearing up for a promotional onslaught that will stretch from toy lines to fast food.

Like "Star Wars" before it, Hasbro will develop a line of action figures, vehicles and games, with LEGO handling the set-building side of the franchise. LucasArts, for its part, will release "Indiana Jones" video games that will "allow players to live" the famed archaeologist's adventures. Additional companies like Hallmark, Random House, Scholastic and DK Publishing will also tackle "Indiana Jones 4” products ranging from greeting cards to the expected novel adaptation. And in case fans get hungry waiting for the film's May 22, 2008 release, they can snack on "Indy"-branded items from Burger King and MARS (the fellas behind M&Ms). But that's not all...Lucasfilm promises more partners to come.

What would you like to see? Personally, we're saving up for the Short Round bobblehead. Chime in below with your thoughts.