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Yesterday I brought word of a blog post from "Human Giant" veteran Aziz Ansari in which he lambasted the IMAX Corporation for what he considered to be false advertising. The comedian was enraged after paying an IMAX surcharge for a ticket to see J.J. Abrams' "Star Trek," only to discover that the screen was far smaller than one would typically expect from an "IMAX Experience."

All of that happened yesterday. Today IMAX CEO Richard Gelfond has fired back in a MainStreet interview with a response to Ansari's claims. The problem is that Gelfond fails to really address those claims in any significant way. He instead cites the continuing success of his company's film format, perhaps hoping to deflect the fact that Ansari may actually have a point. Read more...

Tags aziz ansari, imax

Most people know Aziz Ansari these days as Tom Haverford on NBC's "Parks and Recreation." Shortly before that series launched, he popped up for a brief stint as one of the new class of interns on ABC's "Scrubs." Of course, we know and love Ansari best for his participation as a writer, producer and performer on the MTV sketch comedy series "Human Giant."

None of the above information really applies to the following news, but Ansari is a funny guy and you should know who he is if you don't already. Up today on the comedian's personal Tumblr blog, Aziz is Bored, is a post railing against falsely advertised IMAX screenings. In case you've been living under a rock buried at the bottom of the Mariana Trench, IMAX is a motion picture format championed by the Canadian IMAX Corporation. Key features include an oversized screen (typically a wall-to-wall and floor-to-ceiling screen, 72 feet by 53 feet), enhanced sound, higher screen resolutions and digital 3D. Read more...

Tags aziz ansari, imax, star trek

Amidst all the rumors surrounding “The Hobbit,” the most prevalent seems to be that the two-part opus is already slated for the 3D and IMAX treatment. (Shhh! Don’t tell Roger Ebert.)

Could our next trip to Middle Earth, then, actually bring us, you know, into Middle Earth?

Maybe, maybe not, director Guillermo Del Toro told MTV News.

“IMAX is a fantastic medium. I am a shareholder. I love IMAX. I remember seeing ‘Polar Express,’ and then seeing ‘Polar Express’ in 3D and IMAX and having my life completely transformed,” he enthused, excitedly discussing the format’s immersive capabilities. “I think it would be a worthy discussion. But it hasn’t arrived. Read more...

Tags guillermo-del-toro, imax, the-hobbit

It's been a fun week, but everything comes to an end. Today, a bunch of casting news and some fun "Watchmen" sleuthing.

- "Transformers" fanboy flame Megan Fox teams with Simon Pegg, Kirsten Dunst and others for RomCom "How to Lose Friends and Alienate People." (Hollywood Reporter)

- CHUD investigates those who virally market the "Watchmen" film. (CHUD)

- Cameron Diaz joins "Donnie Darko" director Richard Kelly's horror thriller, "The Box." (Variety)

- Jim Carrey to play hard-partying software exec forced to tone down in "Sober Buddies." (Variety)

- Paramount's "Beowulf" to get IMAX 3D release. (ComingSoon.net)

- Disney hopes to recreate "Meatballs" magic with "Pool Rats," about local swim league. (Hollywood Reporter)

- Psychological sci-fi thriller "Near Death" picked up by Fox Searchlight. (Hollywood Reporter

Tags beowulf, cameron diaz, imax, jim carrey, kirsten dunst, megan fox, near death, pool rats, richard kelly, simon pegg, sober buddies, the box, watchmen