They're not using "Got Milk?" as their official campaign, but the filmmakers behind the story of Harvey Milk are hoping that's a slogan the rest of us abide by.

"If every single person who bought a ticket to 'Brokeback Mountain' bought a ticket to 'Milk,' we'd be very happy producers," laughed producer Bruce Cohen when we caught up with him at the Out 100 New York gala, where the director, writer, producers, and cast of the film were being honored for filming the tale of the man who was California's first openly gay elected official (only to be later assassinated).

"Gus Van Sant goes back and forth between things like 'To Die For' and 'Good Will Hunting' to his more experimental fare, and this is a combination," Cohen said. "It's not mainstream subject matter, it's way out there on the edge, but we're hoping it appeals to a larger audience." Read more...