A good trailer fills you with excitement and anticipation, it makes you want to see the movie it's advertising right now. An especially good trailer invites itself to be watched over and over again.
In short, a good trailer is everything this trailer is NOT.
How bad is the trailer for "Beverly Hills Chihuahua"? Bad enough that the venerable "NY Times" (the NEW YORK TIMES!) wrote about its awfulness. Bad enough that it's spawned a whole series of Youtube reaction videos. Read more...

