The Greatest Movie Ever SoldIt should come as no surprise to anyone who's seen a studio movie in the past 30 years that many films rely on branding, advertising and product placement for part of their funding. But, then again, pretty much everyone knew McDonald's is terrible for you, and yet they were still left flabbergasted by Morgan Spurlock's 2004 documentary "Super Size Me." Needless to say, Spurlock's latest doc, "The Greatest Movie Ever Sold," should prove a bit shocking to those interested in how movies are created and funded in Hollywood.

Spurlock chose to examine the world of product placement, marketing and advertising by financing his film solely through the use of product placement, marketing and advertising. The film will premiere at the 2011 Sundance Film Festival. Read More...

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