by Perri Nemiroff

Who would ever have thought Freddy Krueger would be the one to save the day? His new trailer is an easy pick for highlight of the week. The Promo Police have arrest warrants out on the rest of the week's offenders, who are at large and should be considered extremely dangerous. While "Nightmare on Elm Street" catches parole, "Repo Men," "Ondine," "The Karate Kid," "Peacock," "How To Train Your Dragon" and "Valhalla Rising" are all wanted and being sought for questioning.

Posters: “Repo Men”
The Good: Making a fictional story seem like a reality via advertising is a brilliant concept. Whether you care to see a film about Repo Men ripping artificial organs out of customers who can’t afford them, these universally curious sayings will grab your attention. Read More...

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by Perri Nemiroff

Valentine’s day is right around the corner and love is in the air. Production studios’ holiday gifts to us? Loveable promotional material! “Toy Story 3,” “The Last Airbender,” “Clash of the Titans,” “Grown Ups” and “Get Him To The Greek” are all in full bloom while “Passion Play” delivers the sole wilted rose. Have no fear, Promo Police is here and will weed out the rotten material leaving you all warm and fuzzy inside for the holiday.

Trailer: “Toy Story 3”
The Good: New toys! The last trailer provided a vague sense of what Woody, Buzz and the gang will be facing in the series’ third installment. This one takes us into the daycare center to meet new characters including Triceratops, Ken, Lotso and Mr. Pricklepants. Read More...

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by Perri Nemiroff

Promo Police reporting for duty. Get ready to leave reality behind, because every culprit facing interrogation this week is as fantastical as they come. On the other hand, anything is possible, right? “Harry Potter” may be all fantasy, but Universal provides a taste of the real world incarnation, The Wizarding World of Harry Potter, in a Super Bowl TV spot. Also debuting during the big game, a short ad for M. Night Shyamalan’s “The Last Airbender.” “The Crazies” and “Heartless” have a go at creeping us out and “Alice in Wonderland” tacks on two more character posters. Read More...

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by Perri Nemiroff

Promo Police is back for round two. The lineup pits indies “HIGH School” and “The Yellow Handkerchief” up against Hollywood heavyweights “Green Lantern,” “Iron Man 2,” “Alice in Wonderland,” “The Last Airbender” and “Wall Street 2.” As the end of the month approaches, the force is looking to make quota. This week’s offenders unfortunately won’t boost the stats. Some are facing minimal charges, but the rest are proudly exonerated and set free for your enjoyment.

Concept Art: “Green Lantern”
The Good: The FX folks responsible for these images are taking their job very seriously in multiple senses of the word. First, they’re very accurate portrayals of the popular comic book characters. Secondly and more importantly, they have an ominous undertone suggesting “Green Lantern” could be a more serious superhero film like “The Dark Knight.”
The Bad: Tomar-Re and Kilowog can scowl all they want; when you’ve got faces like that people are bound to giggle.
Promotional Power: Does anything regarding “Green Lantern” not have promotional power? Check it out here. Read More...

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by Perri Nemiroff

For every film that hits theaters, we get at least one trailer, one poster, two clips and four stills. Let’s say two films hit theaters every weekend. That’s about 64 pieces of promotional material a month. Of course that’s only a rough estimate, but it’s clear we’re being bombarded by massive amounts of advertising. Have no fear, Promo Police is here.

In this inaugural article, “MacGruber,” “Kick-Ass,” the kids of “Frozen,” “Tron”’s yellow cycle and the partnership between Adidas and “Star Wars” are all under investigation. Are these suspects transgressors of poor promotion or are they model citizens? Check out the details on their rap sheets. Read More...

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