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The world-famous San Diego Comic-Con began in 1970 under the less-catchy name Golden State Comic Book Convention. Just 300 people showed. 29 years later, it's an explosion of merch, fanboys and fangrrls in or out of costume, video game goodies, movie marketing and boatloads of journalists.

Even before last year's "Twilight" mayhem, Comic-Con was a big attraction for major movie studios looking for a captive audience. People eager to see teaser trailers and watch panels featuring their favorite directors and actors. Superhero flicks or not, it's all about the geek culture.

Even though the hardcore comics fans groan about their hallowed halls being invaded by stampeding game geeks and RPattz fans, it's really win-win for everyone. As movies, comic books and video games become increasingly intertwined, it's only natural that the wider film-loving would be as interested in Neil Gaiman as they are in Guillermo del Toro. So even if you're not on the hunt for a mint condition "Swamp Thing" signed by Alan Moore, there's still plenty for you movie fans to see and do. Read More...

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The Blair Witch ProjectIt's been ten years since "The Blair Witch Project" crept its way into the national consciousness. The movie, which follows three students making a documentary about the legendary Blair Witch, managed to hit the sweet spot of viral marketing and word-of-mouth buzz through an extensive online campaign that had movie fans scratching their heads over whether or not the footage was real.

In fact, writer/directors Daniel Myrick and Eduardo Sánchez went to great lengths to convince investors, and eventually potential viewers, that their movie was a documentary. They did so through the use of cleverly staged "found" footage and an extensive back story. In the end, "The Blair Witch Project" was such an effective horror movie because of what it didn't show -- and because the use of unsteady handheld cameras often left audience members feeling dizzy and nauseated. So whether shaky camera work is used or abused in the name of art, shock, shlock or gore, I salute the following flicks for making me reach for the Dramamine instead of the remote. Read More...

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Roberto Orci and Alex Kurtzman3D flicks are all the rage these days. DreamWorks is hoping to take it back to the future with -- wait for it -- a View-Master movie. In case you haven't played with (or bought on eBay) one of the old-school toys yourself, it's a weird combination of a viewfinder and binoculars that you insert discs into. So instead of peering at rare birds or your neighbor or something, you see the 3D images printed on each circular disc.

DreamWorks, which did 3D as recently as March of this year with "Monsters vs. Aliens," is negotiating with Mattel for movie rights for the old-school toy. According to The Hollywood Reporter, the studio is hoping to bring on board the hottest screenwriters du jour: Alex Kurtzman and Roberto Orci. Read More...

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