By Tamar Anitai
MTV's awards shows have, historically, created so many memorable moments that they could easily fill their own award show of memorable moments. Some moments were scripted and planned: Sasha Baron Cohen's bare bum descending upon Eminem's face at the 2009 MTV Movie Awards: planned. Kanye West rushing the stage during Taylor Swift's acceptance speech at the 2009 VMAs: unplanned.
And speaking of Kanye, 'Yeezy may have inspired Aubrey Plaza, who — wearing a handwritten reference to her upcoming movie, "The To-Do List," on her décolletage — wandered up on stage during Will Ferrell's acceptance speech for the Comedic Genius Award.
Will Ferrell barely broke character, throwing subtle shade by saying "What's happening, are you okay? Aubrey Plaza, everyone! Just like we rehearsed it" and then continuing with his acceptance speech without missing a beat.
The Greek chorus of celebration and complaint that is Twitter quickly lit up with the appropriate echoes of confusion, disbelief, and, of course, references to the great Kanyeing of 2009.
The 28-year-old actress has built a loyal fanbase with her characteristic deadpan delivery in "Parks & Recreation" and performances in "Funny People" and "Scott Pilgrim Vs. The World."
While Aubrey Plaza's stage crash was certainly unplanned (she was asked to leave the show after the incident), some Twitter users were eager to weigh in on the actress' marketing efforts.
Former MTV News correspondent Jim Cantiello was quick to voice his admiration by saying "I kinda wish Aubrey Plaza hosted the #mtvmovieawards."
(I kinda wish Aubrey Plaza hosted the #mtvmovieawards)
— jim cantiello (@jambajim) April 15, 2013
— Mike Borg (@corradoborg) April 15, 2013
Omg Aubrey Plaza, I love you.
— Bethanie O. (@Bethanie_10) April 15, 2013
— Heath Christiansen (@NebraskaHeath) April 15, 2013
— Laura Crespo (@soundofthesuns) April 15, 2013
While reactions to her stage crash were mixed, it's undeniable that Aubrey Plaza created one of the night's most talked-about moments and that hits to "The To-Do List's"> Wikipedia page likely saw an unforeseen spike. Your move, Kanye.