Instead of first releasing a trailer for the movie, the folks behind Jay Roach's latest film are opting to play up the flick like the epic showdown it promises to be. "The Campaign" is appropriately about the competing campaigns between two rival politicians—Ferrell and Galifianakis—seeking a South Carolina congressional seat.
The movie's Facebook page is up and running, and the competitors -- Cam Brady and Marty Huggins -- have their own personal pages featuring the previously mentioned ads. We're definitely torn as to who deserves our vote.
It's clear that neither Brady (Ferrell) or Huggins (Galifianakis) truly understands how a campaign work, but we love the way they parody the many politicians we've seen come and go over the years. It's unclear whether the footage teased in these ads will actually appear in the movie or whether it was shot just for these, but either way it seems to give us a good taste of what we can expect from "The Campaign" before a trailer hits later this week.
MTV News caught up with Roach last month to talk about the upcoming film. Roach, who recently directed HBO's political film "Game Change," said it was fun to work on a movie that was both political and a comedy.
"I do think politics have become kind of a circus anyway. We were just a contrived circus, as opposed to the real one," he said. "Because it's Will Ferrell and Zach Galifianakis, and they are determined to smear each other to destruction, we use that premise some of the campaign ads and campaign stunts pretty far."
"The Campaign" also stars Dan Aykroyd, Jason Sudeikis, Dylan McDermott, Brian Cox and John Lithgow. It's due in theaters on August 10.
What do you think of these two campaign ads for "The Campaign"? Tell us in the comments section below or on Twitter!