Double O agent James Bond is not simply another member of her majesty's secret service. He's also a talented ad man.
Two different news items today profiled the more promotional side of 007.
First it was announced that Daniel Craig would participate in an upcoming short film as Bond to help open the 2012 Summer Olympics Games in London. Danny Boyle, the games' creative director, will helm the short, which takes place inside Buckingham Palace. Queen Elizabeth herself had to grant special permission to allow filming inside her royal residence.
The short is said to involve the Queen delivering a special mission to Bond personally: open the games. From there, Bond will reportedly sky dive into the Olympic stadium.
It's possible that Queen Elizabeth may make a cameo in the short, but it's being kept completely under wraps.
Bond also made headlines today by forgoing his usual shaken martini, at least for one round.
According to Ad Age (via Deadline), Bond will order up a cold Heineken at some point during "Skyfall." The beer company announced their new campaign today, which will also feature a commercial from director Sam Mendes, starring Craig.
What other products should James Bond endorse? Let us know what you think in the comments below and on Twitter!