"Harry Potter and the Deathly Hallows" parts one and two will be the first in the long-running series based on J.K. Rowling's books to be shown entirely in 3-D. The two movies, which hit theaters on November 19, 2010 and July 15, 2011, respectively, were shot using traditional cameras; the finished films will be converted to the increasingly popular format during the post-production process.
"Potter" producer David Heyman is very excited about the possibilities offered by 3-D. The decision to use the format for "Deathly Hallows" grew out of a number of factors. "I think that it emerged organically," he said in an exclusive interview with MTV's Eric Ditzian. "Clearly, the success of 3-D movies has had an impact on the economy and making of films. We saw an opportunity and grabbed it. Also, 'Harry Potter' itself has so many exciting possibilities for 3-D, both in things coming at you and also just in making that world seem even more epic than it already is."
There's no denying it: 3-D makes money. Tickets are more expensive and audiences are increasingly impressed with the latest tech developments for the format. The astronomical success of "Avatar" -- more than $2.8 billion earned to date worldwide -- simply cannot be ignored.
"Absolutely the success of 'Up' and 'Avatar' made the economics make sense, and also the quality of some of the work Warner was doing with post-3-D made it feel like something that would augment the film rather than diminish it," Heyman said. One notable Warner Bros 3-D conversion is hitting theaters this week: Louis Leterrier's "Clash of the Titans." Heyman didn't say if he's spoken with the "Clash" conversion team at all, but the details of the "Potter" conversion are still left to be worked out.
"Frankly, we are still in the process of discussing methodology," he said. "We have quite a lot of time to work and hone and hopefully perfect each and every sequence. We are not on a compressed schedule. This is something that was built in very early on, and we think we will achieve the very best quality we can."
Heyman expects to begin getting to the conversion "very soon," but there are still details left to be worked out. Of the epilogue, he only said that the team hasn't "had those discussions yet." There's opportunity for the future though; six "Potter" films were released before "Deathly Hallows," and all of them have that epic scale which might made a 3-D conversion worthwhile.
"Those discussions haven't yet happened, but I'm sure it's just a matter of time," Heyman said in reference to converting older "Potter" flicks. Then he hedged. "You know what? I actually shouldn't say that. Who knows? It would be great. You can never tell. I hope so."
What's clear is that Heyman understands the real appeal of the latest advances in 3-D tech, as seen through the lens of "Avatar." "One of the things I really loved about watching James Cameron's approach to 3-D in "Avatar" was that it wasn't about things coming out at you all the time. It was actually about adding great depth. You wouldn't want to overuse stuff coming at you," he said.
As such, he has some strong feelings on which scenes will work best in 3-D. No one will know until the conversion is finished of course, but he's already forecasting. "I am obviously looking forward to some of the battle sequences in the second part. I am also looking forward to seeing the dragon flying up." It ultimately comes back to the "Avatar" aesthetic for Heyman. "I think there's a lot that will be great in 3-D, but to me, where it's really most exciting is just making that world seem much deeper, richer and what that extra dimension gives you."
Which "Deathly Hallows" scenes are you looking forward to seeing in 3-D?
It's 3-D Week on MTV.com! Stay tuned for exclusive updates on "Harry Potter and the Deathly Hallows," "Clash of the Titans," "Tron Legacy" and an almost overwhelming number of other 3-D features that are on the horizon!