by Perri Nemiroff
Valentine’s day is right around the corner and love is in the air. Production studios’ holiday gifts to us? Loveable promotional material! “Toy Story 3,” “The Last Airbender,” “Clash of the Titans,” “Grown Ups” and “Get Him To The Greek” are all in full bloom while “Passion Play” delivers the sole wilted rose. Have no fear, Promo Police is here and will weed out the rotten material leaving you all warm and fuzzy inside for the holiday.
Trailer: “Toy Story 3”
The Good: New toys! The last trailer provided a vague sense of what Woody, Buzz and the gang will be facing in the series’ third installment. This one takes us into the daycare center to meet new characters including Triceratops, Ken, Lotso and Mr. Pricklepants.
The Bad: Are the “Finding Nemo,” “Up” and “Wall-E” plugs really necessary?
Promotional Power: Following two flawless films is no easy task, but, by the looks of this trailer, Disney could go three for three. See it here.
Additional Charges: Have you met the new character Peas-in-a-Pod? Absolutely adorable new addition! See it here.
Trailer: “The Last Airbender”
The Good: The first full trailer has arrived and it’s everything we’ve been waiting for. The plot is revealed, we get a glimpse of all of the main characters and even some promising action sequences.
The Bad: The trailer will thrill anyone familiar with the source material and those who have been following the project’s development, but there’s still room for improvement when it comes to the folks with no knowledge of the movie. Perhaps a trailer featuring Dev Patel or "Twilight" star Jackson Rathbone, some of the film’s familiar faces, will have mass appeal.
Promotional Power: From the teaser to the Super Bowl ad and now to the full trailer, “The Last Airbender” campaign has become exponentially more alluring. Hopefully more detailed material will be released soon to seal the deal. See it here.
Image: “Passion Play”
The Good: After his performance in The Wrestler it’s clear that Mickey Rourke excels at playing the down and out professional.
The Bad: Evan Rachel Wood, his young female co-star in The Wrestler played his daughter, not his love interest! Megan Fox can scowl all she want; it won’t make her look any older.
Promotional Power: Anyone who isn’t scarred by Transformers: Revenge of the Fallen will fall for this image. See it here.
Posters: “Clash of the Titans”
The Good: The Kraken poster is more of a work of art than an advertisement. There’s no better way to show off the film’s new April 2nd release date and the recently added third dimension than with an image of this caliber.
The Bad: Minus the Stygian Witches banner, the rest seem to have been a cut-and-paste job. Liam Neeson looks particularly misplaced.
Promotional Power: The banners are far too showy, but the Kraken poster suggests the film has quality. See them here.
Poster: “Grown Ups”
The Good: Who doesn’t love a water slide? These guys look like they’re having a blast and the expressions on their faces are priceless.
The Bad: Are Chris Rock and David Spade meant to be riding sans tube?
Promotional Power: Seeing the stars of a film having a blast suggests that you will too if you opt to catch the flick. This one will make a splash with comedy seekers. See it here.
Trailer: “Get Him To The Greek”
The Good: Jonah Hill. Of course Russell Brand provides a significant amount of comic relief, but Hill is clearly the star of the movie. As Aaron Green, he’s able to establish a connection with the viewer just through the trailer; imagine what he’ll accomplish in the full film
The Bad: It’s a comedy; some bits don’t work. Also, the trailer depicts “Get Him To The Greek” as a raunchy comedy similar to “Forgetting Sarah Marshall,” “Knocked Up” and “Superbad.” The problem is, this one seems to have overdosed on the vulgarity and forgotten to include anything tactful.
Promotional Power: Everyone will get a giggle out of this trailer, but the true promo power comes from its attachment to everything and anything Judd Apatow. See it here.