Michael Moore’s latest documentary finally has a title. Despite what people may have believed after his recent promotional stunt, it is not called “Save Our CEOs.” Nor is it the original working title, “Bailout.” Instead the film is now called “Capitalism: A Love Story,” which makes it sound like a romantic comedy about a greedy couple who meet on Wall St.
Maybe it really is that in a way, because the film involves the financial crisis and criticizes the bankers and corporate leaders who greedily got us in this mess with their passionate love for the all mighty dollar. Of course, "Love Story" is also a documentary. The kind that Moore does best, which is to say it will leave audiences divided on their interest in and their response to its content.
In a press release announcing the new moniker, Moore explained the significance of the title:
“It will be the perfect date movie,” he said. “It's got it all -- lust, passion, romance and 14,000 jobs being eliminated every day. It's a forbidden love, one that dare not speak its name. Heck, let’s just say it: It’s Capitalism.”
So if this film were a romantic comedy, that would put the majority of the world’s population in the role historically filled by Ralph Bellamy, Bill Pullman and Michael Showalter, who labeled this kind of character as “The Baxter.” Because we’re the ones who got left behind for the more attractive riches, we’re the equivalent of Bellamy’s character in “His Girl Friday” and Pullman’s character in “Sleepless in Seattle.”
Typically, we’re not supposed to root for the sad sack who gets dumped. So perhaps this isn’t the way Moore expects us to approach his “love story.”
“Capitalism: A Love Story” arrives in theaters October 2.
What do you think of the new title? Will you be seeing Michael Moore’s latest with a date?