Warner Bros. Launches HD-DVD-To-Blu-Ray Trade-In Program

Those of us who choose poorly on the high-definition format war now have slightly more reason to celebrate. Fifteen months after going Blu-ray-only, Warner Bros. has launched the "Red2Blu" program.

The initiative will allow customers to swap their HD-DVD discs with their Blu-ray counterparts for a nominal charge of $4.95 plus $6.95 shipping and handling. Participants in the program are instructed to mail in the cover art to quality for the trade-in, which is in contrast to similar programs which require the original disc to be returned.

For more on "Red2Blu" and to start the process of swapping out your defunct copies, visit Red2Blu.com.

Tags blu-ray, hd-dvd