Maybe you’ve noticed one of the posters for the “3:10 to Yuma” in your local theater? ‘Yuma’ of course is a remake of a 1957 western that itself was based on a 1953 Elmore Leonard short story (yes, Elmore Leonard’s been writing for a while now). The new flick, helmed by “Walk the Line” director James Mangold, stars Russell Crowe and Christian Bale. Now remember that poster I just mentioned? Check it out below and tell me if something doesn’t fit.

That guy front and center? The badass with two guns? That’s Ben Foster, not the Gladiator dude or Batman. Pretty bold marketing for a film that has two huge stars they could easily show off on all their theatrical art (one caveat: the latest poster for the movie does show off their A-list stars).

Dumb move? I don’t know. I will say that I’ve seen ‘3:10 to Yuma’ and Foster just about steals the whole thing. In a story that touts Crowe’s Ben Wade as the scariest gunslinger you never want to tangle with, it’s Foster as Charlie Prince, memorably outfitted in a white jacket, that will have you talking on the way out of the theater. And yeah, I know it’s August and maybe I’m crazy…but Foster’s performance here is award caliber stuff. It’s that good. Let’s just say I’ve been repeating the line “this town’s going to burn!” way too much lately.