Walking the crowded halls of Comic-Con, every few steps you are as likely to bump into hairy men with “300″ costumes exposing their gorilla-like bodies, as you are to hit corporate marketing that brings the other “guerrilla” to mind.
During the headline-making Paramount panel on Thursday, thousands received gray T-shirts with a cartoon logo and the word “Slusho!” on the front. Looking like some kind of hybrid between Matt Groening and John Kricfalusi, the logo is accompanied by the slogan “You Can’t Drink Just Six” on the back. Any idea what this means?
Well, as it turns out, it’s an ad for “Cloverfield,” a.k.a. “Monstrous,” a.k.a. the mysterious flick that producer J.J. Abrams will only call “This Film.”
A search on the motto yields pages like this one, which claim that the “Lost” creator has been placing references to the Squishee-like frozen treat ever since an October 2001 “Alias” episode. Apparently, on 1-18-08 Abrams is making plans to put us all on ice.
The biggest score, however, might be the mysterious dollar bills that keep appearing in various San Diego locations where people congregate. You read that right: Cold, hard, real $1 bills have been materializing on floors in public areas, and once you pick one up, the mystery begins.
The face of our nation’s founder has, at first glance, been tarnished with magic marker. But rub your fingers over the surface and you can tell that a partially transparent sticker has been placed over George Washington, giving him the appearance of evil black-and-blue eyes and a demented lipstick grin. Below the picture, the words “One Dollar” have been replaced with “Why So Serious?” The bill is of course an early promotion for “The Dark Knight.”
So what do you think of these guerrilla marketing tactics? Does it make you want to see these movies any more than you already would?
(http://www.foxnews.com/story/0,2933,275655,00.html)
...in the case of Batman, they got me with Batman Begins. As for Abrams' project, *shrug* a good monster movie is good, even the mere rumor that it could be Cthulhu-ish is great and teasing us for months in advance is both evil and cool.
What I do appreciate is the thought going into the campaigns...they're thinking outside the box and trying to get potential viewers to really get involved in the movie experience in new ways. Getting us to invest time and brain cells to figure out these kinds of puzzles can, in my opinion, be hugely rewarding on all sides...with the caveat, of course, that the final product, the movie itself...must. not. suck.
Though, even without it, nothing could make me more excited for this film, I must say they are doing a great job!
the first time i found the advertiseig is through nine inch nails year zero cd ARG! i thought it was awesome..
but heres the thing it seems EVERYONE is trying this advertiseing..even if the movie/product doesnt need to go that deep ex i heard the black eyed peas might work out a hide and seek type cd..
if to many people use this its going to be exausted in a few years..
so lets keep it for the stuff that truly can use it!