As word started to spill out about the upcoming Judd Apatow produced comedy, “Walk Hard,” we were mighty intrigued. A comedy riff on the recent spate of big screen music biopics? We’re there! John C. Reilly singing in his own voice as the fictional Dewey Cox? Yes! “The Office” star Jenna Fischer as his leading lady? Sold! Judd Apatow wrote all about it in a recent column for MTV.

Anyway, this project just gets cooler and cooler. How cool? How about White Stripes frontman Jack White portraying Elvis Presley? White chatted all about the role with us the other day, laughing as he said “my whole life I’ve been doing research.” Check out more in the video below.